Tata Motors, India’s leading SUV manufacturer, today unveiled the All-New Adventure X Persona, featuring in its flagship SUVs – the Tata Harrier and the Tata Safari. With this new persona, the Company has brought in a complete package of adventure, performance, and features, offering greater value proposition and access to a robust and adventurous lifestyle to its customers. Packed with segment-first features at this price point, the Harrier and Safari Adventure Persona includes ADAS with Adaptive Cruise Control (AT), 360° HD Surround View, Trail Hold EPB with Auto Hold, Trail Response Modes (Normal, Rough, Wet), a Land Rover-derived Command Shifter (AT), along with segment-leading features such as the Ergo Lux Driver Seat with Memory & Welcome function, a 26.03 cm Ultra-View Twin Screen System, Trail Sense Auto Headlamps, Aqua Sense Wipers, and Multi Drive Modes (City, Sport, Eco). These personas will be available for grabs, starting today, at an introductory price of ₹ 18.99 Lakh for the Harrier Adventure X and ₹ 19.99 Lakh for the Safari Adventure X+ persona.
With the launch of this new variant, Tata Motors has enhanced the appeal of the Harrier and Safari lineup by making the range more intelligent, cohesive, and value-packed than ever in the high SUV segment. With a streamlined persona structure, feature-rich variants, and new colour options, the line-up also comes with the new Pure X persona which will offer enhanced value to the customers at a great price point.
Launching this promising new addition – Adventure X, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “The Harrier and Safari have always stood for more than just mobility — they represent status, purpose, and a deep-rooted desire for an adventurous lifestyle. With the introduction of the Adventure X persona, we’ve modernised these icons for a new era — one that champions individuality, precision-crafted design, and intelligent capability – all while offering more value per car. Designed for those who seek authenticity, capability, and expression in equal measure, the Adventure X is positioned at a compelling price point in the segment, offering class leading features. Furthermore, with this new persona, we have also reimagined the Harrier and Safari line completely, making the range more intuitive, streamlined, and value-rich than ever before in the high SUV space.”
Price Table
| Personas | Introductory Starting Price in INR (ESP, New Delhi)* | |
| Harrier | Smart | 14,99,990 |
| Pure X | 17,99,000 | |
| Adventure X | 18,99,000 | |
| Adventure X+ | 19,34,000 | |
| Fearless X | 22,34,000 | |
| Fearless X+ | 24,44,000 | |
| Safari | Smart | 15,49,990 |
| Pure X | 18,49,000 | |
| Adventure X+ | 19,99,000 | |
| Accomplished X | 23,09,000 | |
| Accomplished X + (7S) | 25,09,000 | |
| Accomplished X + (6s) | 25,19,000 |
