Indriya, Aditya Birla Jewellery launches Padma Ranjini, the Bridal Collection of Rajasthan, designed for the bride who carries her heritage and has dreamt about her perfect moment for years. Crafted with regal craftsmanship, Padma Ranjini celebrates the rich heritage of Rajasthan and is a tribute to the region’s timeless artistry and tradition. Padma Ranjini is more than jewellery; it is a profound expression of identity and heritage. Designed for the bride who embraces her personal stories and roots, at the heart of this collection is a layered bridal set that transforms Rajasthan’s architectural and artistic legacy into contemporary wearable art, letting every bride carry forward the splendour and symbolism of her culture on her special day. The masterpiece unfolds in three intricate layers, embodying grace, tradition and abundance.
The first, the Padma Aad, is a majestic design inspired by the iconic Padma Gate of the City Palace, featuring lotus motifs symbolizing beauty and grace, intertwined with sacred Pichwai art elements like the Gajra motif and Shrinathji Pankhi Jhalar that weave devotion and royal aesthetics. The middle layer, Timaniya, adorned with intricate red and white jadai work depicting elephants and peacocks, tied with gold-studded puwai carved with delicate floral motifs reflecting Rajasthan’s rich craftsmanship. Completing the set is Hamel, a graceful lotus-shaped layer that reimagines its traditional protective role through talismanic elements such as taveez, coins, and pankhi motifs, blending heritage with elegance inspired by the Padma Gate.
For years, every bride has treasured a dream close to her heart — to honour her heritage while embracing the woman she aspires to be on her special day. Padma Ranjini brings this dream to life, celebrating the bride who carries forward her legacy in every jewel she wears, each piece evoking deeply personal meaning and artistry.
The Padma Ranjini brand film captures this vision of the modern bride, whose individuality is shaped by her culture and traditions, and shows how each Indriya jewel becomes a symbol of all she holds dear. Available in Hindi, the film reflects the collection’s emotional depth and regional richness.
Watch the film here: https://www.youtube.com/watch?v=RjjOO23ke3I
Sandeep Kohli, CEO, Indriya said, “With Padma Ranjini, we are honouring the rich heritage of Rajasthan, bringing its culture to life through jewellery inspired by its regal artistry. Our aim is to deepen Indriya’s connection with brides who cherish authenticity and craftsmanship. Padma Ranjini is a step towards making Indriya the most trusted destination for bridal jewellery across India.”
Shantiswarup Panda, Head of Marketing & Visual Merchandizing, Indriya added, “The day of marriage across Indian sub-cultures remains the purest expression of one’s culture and celebration of rich heritage. Every woman cherishes a dream of being a bride of a certain kind much before the chosen man walks into her life, a bride who indulges in celebration of her heritage. Padma Ranjini, inspired by the aesthetics and spirit of their regions, bring these dreams to life through rich storytelling that blends heritage with individuality. With this collection, Indriya invites every bride to connect with her culture reflected in design and make it her own with endless love.”
Abhishek Rastogi, Head of Design, Indriya said, “Our vision was to capture the soul of Rajasthan’s heritage through design. Padma Ranjini blends traditional craftsmanship and contemporary elegance, with intricate kaarigari that showcases the skilled artistry of Rajasthan, reflecting the emotion, symbolism, and enduring spirit of the region in every exquisite detail.”
With a growing presence of 36 stores across India, Indriya continues to bring exquisitely crafted jewellery closer to brides across the nation.
Kaarigari so exquisite in every detail, your heart will sing, Dil abhi bhara nahin.
