Amity University Rajasthan Hosts Vibrant Media and Animation Fest ‘Hastakshar’ supported by Rajasthan International Film Festival
Amity School of Communication, Amity University Rajasthan (AUR)organized a two-day NationalMedia and Animation Fest, ‘Hastakshar,’ on May 1st & 2nd, 2024 supported by Rajasthan International Film Festival. The two-day event encapsulated 17+ events including fiction & non-fiction film, animation film festival supported by Rajasthan International Film Festival. The highlights were Canon Light Painting- photography workshop, Sun downers and many more. The event received 260 entries from across the country including Tamil Nadu, Karnataka, Maharashtra, Gujarat, Madhya Pradesh, Haryana, Punjab, Chhattisgarh, and Rajasthan.
The event commenced with an inaugural address of Prof. (Dr.) Amit Jain Hon’ble Vice-Chancellor, Amity University Rajasthan wherein he stated this vibrant event is a celebration of creativity, innovation, and talent. Addressing at the inaugural Prof. G.K. Aseri hon’ble Pro Vice Chancellor Amity University Rajasthan stated that the event underscores the commitment to bridge the gap between academia and industry.
The event was graced by the chief guest Prof. Sudhi Rajiv, hon’ble Vice Chancellor, Hari dev Joshi University of Journalism and Mass Communication, Jaipur, and guest of honour Mr. Somendra Harsh, Director, Rajasthan International Film Festival. The fest also welcomed renowned radio personalities RJ Shivangi and RJ Sufi from FM Tadka.
Prof Sudhi Rajiv commended the AUR’s dedication to fostering creativity and providing students with a platform to showcase their talents in media and animation. Mr. Somendra Harsh appreciated the initiatives in nurturing the next generation of creative minds and extended the collaboration of Rajasthan International Film Festival with Amity University Rajasthan on future projects.
Prof. Jayati Sharma, Director, Amity School of Communication and Chairperson of Hastakshar-2024, provided an overview of the fest, highlighting its importance in fostering creativity and building connections within the media and animation industry.
The film festival opened a range of valuable opportunities for the winners including the offer of financial support from RIFF. Ultimately, the film festival served as a launchpad for the winners, paving the way for further development and success in the film industry.
The event wrapped-up with a felicitation ceremony. Mr. Somendra Harsh, Director, Rajasthan International Film Festival, Ms. Anshu Harsh, Editor, Simply Jaipur, Brig Govind Singh Rathore, Deputy Director General, Amity University Rajasthan, Kritesh Agarwal, Founder, Style Matters and Prof. Jayati Sharma, Director, Amity School of Communication best owed the trophies and certificates to the participants for their outstanding performances.
Amity School of Communication provides a diverse array of programs, catering to students with interests in animation, journalism, graphic design, film & television production, PR & corporate communication, event management.The event was co-sponsored by Style Matters, Jaipur BMW & IndiCharkha and Workshop Partner Canon- Light Painting Photography.
