Celebrating Rajasthan’s rich agricultural heritage and the growing awareness around quality food products, Raahika Cold Pressed Oil Manufacturing Company marked its inauguration in Jaipur with a vision to bring the natural goodness of locally grown crops to every kitchen.
With a focus on Rajasthan’s agricultural produce, particularly mustard and groundnut, Raahika adopts traditional mechanical cold-press techniques to extract oil without high-temperature processing. The extracted oil undergoes careful filtration and hygienic packaging, with a strong emphasis on purity, quality and responsible manufacturing practices.
Speaking on the occasion, Pankaj Pareek, Founder and Director of Raahika, said, “Our vision is to bring the purity of nature into every household. Rajasthan has immense agricultural potential, and through Raahika, we aim to utilise locally grown crops and transform them into quality edible oils using traditional extraction methods. Our focus is on purity, hygiene, transparency and making people more conscious of what they consume.”
The journey of Raahika has also been strengthened by the invaluable support and guidance of S. M. Sharma ji and Rajeshwari Sharma ji, whose encouragement and contribution played a significant role in turning this vision into reality. Their support has been instrumental in making the initiative possible and bringing the brand to this important milestone.
Raahika aims to reconnect consumers with traditional food practices while combining them with organised manufacturing and quality-conscious processes. From carefully selecting seeds to extraction, filtration and packaging, the company emphasises maintaining hygiene and consistency at every stage.
The initiative also aims to promote Rajasthan’s agricultural produce, encourage value addition to locally grown crops and contribute to the growing food-processing sector. At a time when consumers are increasingly conscious of their everyday food choices, Raahika seeks to offer traditionally extracted, minimally processed alternatives for everyday cooking.
The inauguration witnessed the participation of media professionals, social media influencers, digital content creators and radio jockeys, who came together to explore the brand’s vision, products and manufacturing philosophy.
With its roots in Rajasthan and a commitment to traditional extraction methods, Raahika aspires to build a trusted name in the cold-pressed edible oil segment, bringing together agricultural heritage, quality manufacturing and the timeless importance of purity.
