
Indriya, the jewellery brand from the Aditya Birla Group, launches its second store at the iconic Golcha Point, Jaipur, one of the city’s iconic streets renowned for its stunning architecture and cultural legacy. The store also celebrates heritage craftsmanship and contemporary design. With features like an exclusive kaarigari room and a dedicated bridal lounge, it provides an immersive and personalised jewellery shopping experience. This expansion marks a significant milestone in Indriya’s journey to bring exquisite jewellery and tailored services to a wider audience.
Adding to its charm, Indriya’s first-ever bridal collection is also showcased here, featuring breathtaking designs of bangles, naths, mathapattis, haathphool, rings, and more. These pieces celebrate the diverse styles of today’s brides, catering to both the minimalistic and regal preferences for every occasion. The new store at Golcha Point promises to be a go-to destination for jewellery lovers in Jaipur.
Mr. Sandeep Kohli, CEO, Indriya said, “Jewellery is evolving from a simple investment to a powerful statement of individuality. At Indriya, our proposition is built on clear distinction, unique designs, personalised service, and authentic regional influences. With the launch of our first-ever bridal collection, we are excited to achieve another significant milestone for Indriya. The collection showcases beautifully crafted pieces that reflect the deep, lasting bond a woman has with her jewellery, particularly during the unforgettable wedding day”
Indriya’s new store is designed to offer a personalised experience, where brides can explore exclusive designs, seek stylist advice, and find the perfect pieces for their wedding. The store also features a wide range of collections, ensuring every bride’s unique taste and style is catered to.